Mikhaylo (Mike) Loboyko is a classy guy. And one of the most high-end detail-oriented contractors I have ever met. His attention to detail and appreciation for finer materials is overshadowed only by his impeccable fashion sense and abundant charisma. Seriously, this guy oozes charm and could sell ice to an eskimo.
So when Mikhaylo asked me to design some business cards for him, I didn’t think the usual “contractor” graphics would reflect his style or the quality of his work. Instead my mind went to fashion, and in particular, high-end labels that exude quality, craftsmanship, and beauty – because that is what Mikhaylo’s work is like. He also wanted to avoid using the term “contractor” – for both of us, this word conjured up images of coveralls and butt cracks – not the image he was looking for!
The Seal of Approval. Reminiscent of a Michael Kors logo, I developed the ML “seal” to be used as Mikhaylo’s logo. The rest was simple, but the design still lacked ooomph on it’s own. That’s where the materials stepped in. And what material says “building” better than WOOD? Printed on Maple veneer (yes – actual WOOD), Mikhaylo’s business cards really stand out and reflect his passion for high-end finishing, quality workmanship and premium materials.
We printed the wooden cards in a limited quantity, reserved for select clients. And for general distribution, I designed two-sided full colour business cards on cardstock, incorporating a woodgrain background image to complement the original maple veneer cards. They actually turned out just spectacular as the wooden ones.
Tanya Mykytiuk 